Subscription box.
From supplier to brand, showcasing beauty accessories & gifts through identity.
SCOPE
Creative direction
Brand identity
Design & Development
Packaging design
Product design
It all started from the company’s desire to differentiate themselves from competition.
The idea was to identify 3 end user personas, and create a unique identity around each of them.
Client persona 1
From candle scent to cosmetic palette colours, all the elements were selected to create a story and an image consumers can identify with.
Client persona 2
Client persona 3
Magazine.
