New decade. New look.
Complete company rebranding to develop a new, differentiated identity in the minds of the industry.
SCOPE
Creative direction
Brand identity
Design & Development
Digital
Product design
Packaging design
To celebrate their 15th anniversary in the industry, Concept4 was in need of a complete makeover. The business has gone a long way since its creation, and it was time to show how much they have evolved and grown, to face the ever changing world of beauty & fashion and its increasing competitiveness.
Colour palette.
Website.
The challenge was to create a modern image without using the end products as the content hero, and aim to be timeless to ease maintenance.
Timeless icons.
Monochromatic look.
